Mission statement

Our mission statement

A professional team with passion and expertise for the hospitality industry that is ready to welcome you in style. Service, discipline, honesty, and hospitality are highly valued in our organisation.


Our personal and individual approach towards our guests, a warm and family atmosphere ensure that we can offer you a comfortable, unforgettable and unique stay in a reliable and sustainable way.


A local approach with an international touch.


Our vision

Local hospitality and service with an international guaranteed quality.


A passionate drive for ever better quality ensures that we continue to invest in the modernisation of our Keizershof Hotel and Aalst Meeting Center:

  • The necessary investments are based on the wishes of our guests. We believe in sustainable investments that focus on the different expectations of the (inter)national traveller.
  • The modernisation ensures that we can remain the leading hotel in Aalst and the surrounding area and that we can always respond to the trends within the sector.


We want to contribute to a better living environment and are constantly striving to reduce energy consumption in the broadest sense of the word.


For example, all of our hotel rooms are equipped with energy-saving systems; 90% of our light fittings have already been replaced by LED fittings; our building management system determines how our heating and cooling can be used optimally. We provide less waste water by, for example, organising the daily cleaning with dosing equipment. Sheets and towels are no longer changed on a daily basis, but at the request and according to the wishes of the customer.


We wish you a unique and unforgettable stay.